As a core material in the printing industry, the demand and technological innovation of printing inks directly reflect the upgrading trajectory of India’s printing sector. In 2024, the Indian printing ink market will showcase three major trends: environmental sustainability, functional diversification, and localization. Below is a detailed analysis:
1. Market Size and Structure
- Market Size: India’s printing ink market is projected to reach USD 1.5–1.8 billion in 2024, growing at an annual rate of 8–10%, outpacing the overall printing industry growth, driven primarily by the packaging sector boom.
- Segment Breakdown:
- Solvent-based Inks: Remain dominant (≈45%) but declining, used mainly in traditional publishing and low-end packaging.
- Water-based Inks: Fastest-growing segment (12–15% CAGR), fueled by environmental policies, expanding in food packaging and flexible printing.
- UV/EB Inks: ≈20% share, driven by high-end commercial printing (e.g., luxury labels, 3D effects).
- Bio-based Inks: Emerging niche (<5% share) with high potential, propelled by multinationals’ sustainability mandates.

2. Key Growth Drivers
- Environmental Regulations:
- States like Maharashtra and Karnataka enforce mandatory use of low-VOC (volatile organic compounds) inks, with heavy penalties for non-compliance.
- EU’s Carbon Border Adjustment Mechanism (CBAM) indirectly pressures exporters to adopt eco-friendly inks (e.g., water-based, UV) to meet global standards.
- Packaging Industry Upgrades:
- Food, beverage, and pharmaceutical packaging demand inks with FDA/ISO 22000 certifications for safety.
- E-commerce packaging growth drives demand for scratch-resistant, high-adhesion inks (e.g., polyurethane-based).
- Technological Innovation:
- Smart Inks: Thermochromic inks (for cold-chain logistics labels) and anti-counterfeit inks (for government IDs, pharma packaging) surge.
- Conductive Inks: Emerging applications in printed electronics (e.g., RFID tags, flexible circuits), though reliant on imported technology.
3. Supply Chain and Competitive Landscape
- Localization Acceleration:
- Under “Make in India,” global players (DIC India, Siegwerk, Toyo Ink) partner with domestic manufacturers (e.g., Micro Inks) to reduce import reliance (still >30%).
- Local production of raw materials (resins, pigments) improves, but high-end photoinitiators (critical for UV inks) remain imported.
- Price Competition vs. Differentiation:
- Low-end markets (e.g., newspaper inks) face price wars, with margins below 10%.
- High-end markets dominated by foreign brands (e.g., Flint Group’s UV inks, Toyo Ink’s food-grade water-based inks).

4. Major Challenges
- Cost Pressures:
- Rising crude oil prices inflate solvent-based ink costs, pushing SMEs toward cheaper alternatives (e.g., recycled inks) with quality risks.
- Eco-friendly inks cost 20–30% more than traditional options, deterring small printers.
- Technological Gaps:
- Limited R&D investment by local firms; reliance on foreign tech licenses for advanced inks (e.g., UV-LED curing).
- Bio-based inks face unresolved issues like slow drying and poor adhesion, hindering adoption.
- Regulatory Fragmentation:
- Uneven enforcement of environmental laws; states like Uttar Pradesh and Madhya Pradesh lag in phasing out traditional inks.
5. Future Trends and Opportunities
- Green Inks Dominate:
- Water-based inks may exceed 35% market share by 2024; UV inks to claim 25% in premium packaging.
- Bio-based inks (e.g., soy/algae-derived) could become a gateway for multinational suppliers.
- Functional Inks Surge:
- Anti-counterfeit Inks: Government mandates (e.g., pharma serialization) create rigid demand.
- Conductive Inks: Expansion of India’s electronics manufacturing (PCBs, smart labels) opens new markets.
- Regional Divergence:
- South India (Bengaluru, Chennai): Focus on printed electronics and premium packaging, driving UV/EB ink demand.
- North India (Delhi, Uttar Pradesh): Traditional publishing and low-end packaging sustain solvent-based ink dominance.
Conclusion
India’s printing ink market in 2024 stands at a critical juncture of eco-transition and technological advancement. Water-based and UV inks will lead short-term growth, while bio-based and smart inks represent long-term opportunities. Strategic priorities include:
- Regulatory Compliance: Invest in low-VOC and biodegradable ink production lines.
- Local Partnerships: Collaborate with domestic printers/packagers to develop cost-effective solutions.
- Niche Market Penetration: Build technical advantages in pharma anti-counterfeiting and printed electronics.

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